SHANGHAI– Following a 5-way pitch, DPCA (神龙汽车 Dongfeng Peugeot Citroen Automobile Co.,Ltd) has reappointed OMD China as its media partner. The incumbent GroupM’s Midas, Zenith, Carat and Guangdong Advertising also participates in the pitch.
OMD partnered with Dong Feng on both Peugeot and Citroen for 4 years up until 2012. Omnicom Media Group, Greater China CEO Doug Pearce said “There is no better new business win than getting back a key account that decides to return home, where they belong. Our appointment is testament to the value we can bring and recognition our past performance and reliability to deliver. ”
“The China car market is incredibly competitive and fast changing, so it is very rewarding to have been chosen by DPCA to be their communications agency partner as they move into the next stage of their growth”, said Doug.